Lifestyle

Building a kinder, braver world

This Pride Month, we’re matching up to $30K in donations to Born This Way Foundation

Pride at CB2: Celebrating LGBTQ activism with Born This Way Foundation

Since the very beginning, pride for our LGBTQ+ employees and the larger community has been at the very core of our brand ethos—which is why every June, we join in proudly to celebrate how far the community has come, as well as recommit ourselves to the work that still needs to be done.

In truth, this Pride Month also has us feeling extra reflective. After a year of uncertainty, we felt called to spread an extra dose of kindness, to love just a little harder—and so, enter our partnership with Born This Way Foundation.

Co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, Born This Way Foundation supports the mental health of all youth and works alongside them to build a kinder, braver world. They’ve also dedicated themselves to amplifying the stories, perspectives and experiences of LGBTQIA+ youth and the organizations that serve them this Pride Month and beyond. A kinder, braver world is one we want to help build, too, which is why we’re matching up to $30K in donations both in store and online all month long. Because only together can we make real change, and together we will.

Pride at CB2: Celebrating LGBTQ activism with Born This Way Foundation
Pride at CB2: Celebrating LGBTQ activism with Born This Way Foundation

MEET SOME OF THE KINDER, BRAVER ADVOCATES:

Pride at CB2: Celebrating LGBTQ activism with Born This Way Foundation

TAYLOR M. PARKER

A college student and self-proclaimed “everyday philanthropist,” Taylor was exposed to a lack of menstrual hygiene product access in high school and has been advocating for access ever since.

With the help of Born This Way Foundation, their first large-scale menstrual product drive outside of a Lady Gaga concert resulted in over 6,700 menstrual hygiene product donations and 450 clothing items for low-income, LGBTQ+ and female students in need. And their work continues:

No matter how unfair or discouraging the world may seem at certain points, kindness is actually abundant at all times.

JUAN ACOSTA

As a young LGBTQ+ resident of Woodland, CA, Juan felt his hometown was still stuck in the past—in a time of intolerance and exclusion—after striking down a request for a Pride celebration in 1998.

Alongside other community members and advocates, he helped draft a new proclamation that would declare June the official LGBTQ+ Pride Month in Woodland. After it passed, Juan reflected on the long-overdue moment:

It’s a moment I knew would bring happiness but, furthermore, would provide a message of empowerment to so many people in our community.

Pride at CB2: Celebrating LGBTQ activism with Born This Way Foundation
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