Ever wondered what goes on during one of our photo shoots? By the looks of our March catalog, released today, the whole thing looks like it was a breeze to pull off, right? The truth is that a huge amount of work goes into the styling, art direction, and production of it all.
Over the period of five days in January, we photographed new outdoor products at the Avalon Hotel in Palm Springs, California. The theme of the shoot was ’50s Miami, inspired by bold black and white designs that have a retro, yet modern feeling. We dodged severe rainstorms and had to constantly change our schedule to take advantage of the weather, which kept everyone on their toes! Luckily, our team was made up of incredibly talented and fun people, including our photographer and assistants, stylists, creative director, as well as the merchandising and production staff of producers and merchandise handlers.
Watch this video for a glimpse of how it all came together thanks to our hard-working crew and some California sunshine.